Tracking: How Long is Too Long?

Posted on August 3rd, 2007.

Four years ago, Big Game Hunting started tracking the C-level exec of a firm ranked in the upper 30’s  of a global  industry.
No business was won.
When this leader took on a new position in another company, ranked in the mid-20’s, still no business was won.
Wouldn’t we have stopped tracking and gone on to greener pastures?
This leader now […]

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